Data on dating sites
In just a few short years, Tinder managed to become the most popular online dating service with over 50 million users as of 2014.Collectively those users make 1.6 billion swipes per day, leading to 26 million matches.Probably the most popular among the competition is Tinder.Using their mobile app you swipe your way through suggestions based on location, a short bio populated from your Facebook profile, and some images.The key difference with Tinder is that it doesn’t ask its users to fill in lengthy questionnaires.Instead, it uses data that they already know, either from your smartphone or Facebook, to provide you with matches.Now though, the questionnaires form part of the website’s growing data set.
Thanks to the lower prices for ever more powerful hardware and processors, the cost of storing data has dropped dramatically.
As the app is still relatively young, it’s not clear if these matches lead to long-term relationships.
What is clear though, is that data doesn’t necessarily mean everything in the online dating game.
As the company is privately owned it has no obligation to share its data and statistics with the general public.
They have previously mentioned that over 600,000 couples have got married after meeting on the site, with over two thirds finding this match within their first year.