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“So many people looking for a match say they want to meet someone that shares their interests and background,” says Davis, who is also a matchmaker at Mutual Attraction.
“Among the many apps out there, there isn’t one for people who were privately educated, so Toﬀee can ﬁll that space.
Toffee won’t be based simply on education alone - singletons will use “sliders” to mark how important, say, polo or rugby is in a partner.
Investors seem to think so, as well, as Match Group’s (MTCH) sold off sharply after the news and was down about 19% in afternoon trading.Toffee has been founded on the basis that “people who hold similar views and values, and have shared the same life experiences (such as going through the same education system) are more likely to be attracted to each other and stick together.” However the announcement of the app’s launch has been met with mixed reviews, with some people accusing it of being elitist and encouraging social division.Just seven per cent of the UK population attend private schools, however Toffee founder Lydia Davis believes these people wish to be brought together.You sign up with Facebook and select your private school from a list.You also then have to agree that you “hereby declare that the information provided is true and correct,” lest you be removed from the app if you’re found to be lying about your education.