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Beautiful is an online dating service where applicants to the website are voted in or out by existing members of the opposite sex over a 48-hour period.The vote is democratic, if applicants secure a majority of positive votes they are accepted.The images were displayed on billboards around the county however many were banned.Beautiful People then placed the banned billboards on the back of trucks which were driven around New York.A helpline was set up by Beautiful for users who were removed from the site and who falsely believed they were beautiful.
I have an inbox, and as of yet, it contains not-too-vile messages. So far, I'm lurking more than I'm participating, like the SUBPAR Beautiful Person I am.
In June 2011, Beautiful was attacked by a virus which allowed users to join without going through the mandatory 48 hour voting process.
Reportedly 30,000 people who were mistakenly let into the dating community were kicked off of the website as a result.
You see, back then, there were these Live Journal communities with names like xx Gorgeousx or x___e Li Te__Xx or whatever; it was all very Gossip Girl.
You would apply to them by submitting a photo or two of yourself and filling out a questionnaire, and members would proceed to vote you in or out.